You’ve finally chosen the right business for you. Now it’s time to tell the world about your opportunity. But pump your brakes just a second, there’s one thing you need before you start that long road of advertising and marketing that business
Do you have a Lead Capture Page?
A certain way to a slow painful death is advertising your affiliate page. The problem with doing that is most companies don’t do a good job of presenting what they have to offer. It’s not that they can’t; that’s the reason they recruit people like you and I. We sell/recruit the product or service they supply.
Also, it’s been proven that a person has to see a product/service 7-12 times on average before they take action on that site. If you’re promoting the same affiliate page that every other member in your organization has, your chances of getting a sale/signup are pretty slim.
That’s why a lead capture page is a major key in online promotion. A lead capture page shows a few highlights about your product/service, and then offers more information about it in exchange for their name and e-mail address. People that enter their information become your leads; people that have expressed an interest in what you have to offer.
The Key to Lead Capture Pages
The best way to make a lead your consumer is to continually impress the lead with your opportunity. This is a difficult balance to achieve manually. Too much impression, the lead will get irritated and ignore you; too little, and it’s like you never existed.
This is where the Autoresponder come in to play. The form that a person fills out on your lead capture page is taken by the autoresponder, causing two things to happen:
- 1. The lead’s information is stored and/or sent to you as an alert
- 2. The lead is sent the information they requested.
Now the lead reads the information sent from the auto-responder, and they follow the link to sign-up/make a purchase from your site right? Nope!!! You may get a few that do that, but I wouldn’t count on it. As I said before, it takes anywhere from 7-12 exposures to your opportunity before most people will commit to an action.
The autoresponder helps you here by sending further messages about your opportunity on a schedule to each individual. You fill in the messages, you set the schedule ( the best rate to send your messages is one a week, for about two months). You can also send them broadcast messages, random e-mails about particular products/services that are related to your opportunity, from time to time.
Putting It All Together
Now that you know what you need and how it works, its time to put it all together. The first thing you will need is to create a page. That can be done using a website editor. If you aren’t familiar with html, you may want to get what is called a WYSIWYG (What you see is what you get) editor. This makes things as easy as point and click. One of the best ones I’ve seen is Blue Voda . This software is spyware free, includes several templates for websites, and can give you a complete website in under thirty minutes.
With this, you want to create a site that touches on the highlights of your opportunity, and requests the viewer to sign up for more information about your product, giving you the right to e-mail them without it being considered spam.
Next, you will need an autoresponder. I will advise everyone that the best way to go is a paid autoresponder service. Most free services either advertise other opportunities along with your messages, or have deliverability issues. However, since this is a course on free resources to promote your business, I will give you one service that has minimal advertising, and great deliverability; A1eBiz. Once you go to this site and set it up, it will give you a code that you will copy and paste to your website. This will give you the form that people will fill their information in so you can e-mail them.
If you are having a tough time thinking of what to put in the follow up e-mails to your subscribers, a site that may help is InterSend. They have an e-book with several killer e-mails that you can tailor to your needs.
Now, you are ready to put your site on the internet. But there are two things that you need before you do that; a domain name, and hosting. There are plenty of services out there you can pay for, but little known are the free services.
First we will start with the hosting. Again, this is a service that you will want to purchase later when you are making some money, because with free hosting you have to adhere to the rules that the service puts forth, else your site will not be published through them. One of the best free hosting services I have ran across is Runhosting. Although they have rules in what you can and cannot upload as a site, they are the most lenient that I have seen to date.
Next, you will need a domain name. You want to pick something that is short, easy to remember, and says something about your site. A lot of sites will say that they have free domains, but the catch is that you will have to qualify for it by joining a service or purchase hosting. In the interest of the word free, I will direct you to a service that you can sign up for a free domain with no catches. Its called co.cc. You can register a domain with this extension for your website, and forward it to your website (you can find how to do that in your backoffice at runhosting.)
Finally, and now that you have a domain, you need some sort of tracking. Its important to know where the bulk of your traffic is coming from, so that you don’t waste your efforts promoting where it doesn’t work for you. Most services I’ve seen on the internet not only want you to pay, but they track through cloaking your url, meaning its stealing your page ranking. The best service I’ve seen that bypasses both problems is Stat Counter. This site allows you to create a small code to put on your website that tracks every hit to it.
After all this work, you are finally ready to promote your opportunity. Stay tuned for the next installment where we will begin to promote your website using classified ad sites. Regardless of what the gurus tell you, these sites do work, and I will tell you why!!!
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